Leading or Lagging

Summary

From lead scoring to predictive forecasting – sales and marketing is being transformed thanks to a proliferation of API integrations, artificial intelligence (AI), and cloud-based software options. Businesses of all shapes are exploiting technology to enable transformation and revenue growth.

In this new era of tech-powered sales and marketing – where do firms find themselves? What technology is being used? What challenges are being faced? And what impact is technology having on sales and marketing maturity?

To find out, we surveyed senior leaders from 37 large (500+ employee) law firms – with representation from big law, industry disrupters, and leading mid-tier firms.

Authors

  • James Fielding

    Founder & Partner, Ummbrella: The Growth Agency
    James has won multiple awards for technology-enabled selling and was recognised as ‘One to Watch in Sales Enablement’ globally in 2023.
    He's known for growth strategy, sales transformation, and capability building. In 2024 he developed and launched Symbolic Selling - a ground-breaking sales methodology for experts and advisers.

    View all posts Melbourne, Victoria, Australia

  • Head of Digital Marketing & Communications, Grant Thornton
    Ben Scott is a ‘Marketo Fearless 50’ alumni – which recognizes the top 50 marketers in the world driving digital transformation.
    Along with James Fielding (co-developer of the Tech-Powered Growth in Professional Services Survey) he's built a multiple award-winning sales and marketing technology stack and is a recognised authority on marketing automation and attribution.

    View all posts Greater Brisbane Area, Australia

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AUTHORS: James Fielding and Ben Scott

CATEGORIES: Business Management, Legal Operations

TOPICS: Process Improvement, Marketing & Sales

PUBLISHED: August 24, 2022

Leading-or-Lagging

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