BE THAT LAWYER
At BE THAT LAWYER, we help high-achieving attorneys grow their practices without ever feeling salesy. Founded by renowned legal business development coach Steve Fretzin, our programs are built for lawyers who want more clients, more control, and more success, without sacrificing their integrity or their free time.
Steve has personally coached hundreds of lawyers around the world—from solo attorneys to equity partners at AM Law 100 firms in all practice areas. He’s the author of five books, including his most recent bestseller–BE THAT LAWYER: 101 Top Rainmakers’ Secrets to Growing a Successful Law Practice, and he hosts the top-rated BE THAT LAWYER Podcast, where the brightest minds in law and business development share their winning strategies.
Mission
To empower attorneys with the skills, confidence, and systems they need to build thriving and sustainable law practices—without chasing clients or wasting time.
Core Services Designed for Results
→ Lawyer Coaching & Training
Customized, hands-on coaching and group training that gives attorneys practical, repeatable strategies for networking, relationship-building, time management, and Sales-Free Selling™. If you want more business without the awkward sales pitch, this is your edge.
→ Rainmakers Round Table
Join a monthly mastermind of growth-focused attorneys who collaborate, share strategies, and hold each other accountable. It’s your inner circle for business growth and long-term success.
→ Speaking & Webinars
High-energy keynote talks and virtual events that actually move the needle. Perfect for firms, bar associations, and legal organizations looking to inspire action and drive results among their attorneys.
→ Free Consultations & Growth Tools
Start with a free 30-minute strategy session, explore Steve’s game-changing books, and access powerful downloadable resources to help you grow—right now.
Ready to Build the Practice You Deserve?
Email us at steve@fretzin.com or visit www.bethatlawyer.com to schedule your free strategy session today.
Let’s build the law practice you dream about, not just the one you have.
